Why is TikTok making headlines worldwide?

TikTok has established itself as one of the most influential social platforms in the world, attracting more than 1 billion monthly active users. The platform, which originated in China under the name Douyin, has crossed borders to become an essential tool for businesses and content creators. One of the reasons everyone is talking about TikTok is its ability to adapt culturally and linguistically, which allows it to connect with diverse audiences all over the world.

TikTok’s demographics

TikTok’s audience is extremely diverse, with young users dominating the platform. According to data from Influencer Marketing Hub::

• 60% of users are aged between 16 and 24.
• 40% of users are outside China.
• It is available in more than 150 countries and in 75 languages.

These figures show how important it is to adapt content to different languages and cultures in order to maximise reach.  

Why languages matter on TikTok

The language you use in your videos influences not only who sees your content but also how users engage with it. Here are some key considerations:

• An adaptive algorithm: TikTok prioritises content in the user’s own language, which means that posting in different languages can increase your visibility.
• Subtitles and accessibility: According to a report by HubSpot, videos with subtitles increase viewing time by 12%.

Translation and subtitling: the key tools

Translation and subtitling are essential if you want to reach a global audience. Recommended tools include:

1. Machine translation tools

Platforms such as DeepL or Google Translate can help you translate descriptions and subtitles quickly. It is important to review them, however, to avoid errors of context. If you would like your translated content reviewed before you publish, get in touch with us to discuss a global strategy for your social media plan and we will align it with your objective.  

2. Editing and subtitling software

Programmes such as Aegisub or Kapwing let you add subtitles to your videos easily, improving accessibility and comprehension.

Success stories: how language changes virality

Many creators have shown that using languages strategically can make all the difference:

• Charli D’Amelio: She posts multilingual content in order to connect with global audiences.
• Creators in emerging markets: Creators who translate their videos into Spanish or Hindi get 30% more reach, according to Social Media Today..

How to maximise your reach on TikTok with languages

To make the most of virality on TikTok, consider the following steps:

1. Know your audience

Study which languages are most popular among your followers and adapt your content accordingly.

2. Invest in professional translation

Working with a professional translation agency such as ALOS Idiomas guarantees culturally relevant content.

3. Use engaging subtitles

Subtitles not only make your content more accessible, they also help your SEO within the platform.

The future of TikTok and languages

TikTok will remain a global platform on which languages and translation play a crucial role. Whether you are an individual creator or a company, investing in localisation and content adaptation can transform your reach and your virality. Ready to take your content to the next level? Get in touch and find out how our translation solutions can help you stand out on TikTok.