International communication
Translation in international trade
In a globalised world, good translation can be the difference between closing a deal and losing millions. Learn how to avoid common errors and strengthen your international position.
Language mistakes that cost money
The risk of mistranslating your advertising
Ten famous cases in which a badly translated slogan hurt a major brand, and what they teach us about transcreation and cultural adaptation.
International communication
Communication at Football World Cup press conferences: keys and strategies
Translation mistakes and interpreting strategies at the Football World Cup, with real cases from FIFA press conferences and how to prevent them.
Language mistakes that cost money
Common mistakes in logistics translation and how to avoid them with a specialised partner
In international logistics, an imprecise translation can hold up shipments, trigger penalties or cost millions. Here are the most common mistakes in logistics translation and how to avoid them with a specialised partner.