Anyone who runs a business knows full well that marketing is more necessary today than ever. And with it, segmentation is essential. We cannot send the same email to a Spanish-speaking customer as to an English-speaking or French-speaking one, can we?
Email marketing:
Hence the need to translate that email. But we do not always have someone in the company who is a native speaker or skilled enough to do it. Some people do not give it the importance it deserves and use any translation tool, copy and paste, and send the email. However, what happens when you open an email that contains mistakes, or you simply do not understand what it says because it makes no sense? That campaign or marketing activity is doomed to fail, because to begin with it does not inspire trust and, whether gradually or in one go, the company’s image can be seriously damaged.
Professionalism: present or absent
Imagine you are reading the newspaper and suddenly see an advert with spelling mistakes or a message that makes no sense. The first thing you think of is that company’s lack of professionalism for not having checked this before sending it out. The problem does not stop there, it goes further. It will not inspire your confidence, so you will probably never use that service or product (if they do not take care with something as simple as a translation or the wording of a text, will they take care with what they are selling us?) The aim of the company launching that marketing activity was to sell; instead, it provokes exactly the opposite reaction because that translation or that message was not properly produced.
On social media: problem and solution
Many companies have an international audience, which is why in their posts they decide to use at least two languages: Spanish and English. What is the problem? That Google Translate may be useful as a dictionary and in very broad terms (because sometimes it does not even give us reliable definitions or translations). The solution? Having a good translation that takes the meaning of the message into account. Capturing the essence of what you want to convey matters just as much as finding the right wording in its translation. That is why it is so important to have a translation service, with fully qualified people who do it thoroughly.
Increase your turnover, boost your sales
When we talk about the importance of translation for the marketing campaigns you are going to run, we are talking about increasing your turnover, your sales. Why? Because users prefer to receive information in their mother tongue. It makes it easier for them to understand and conversion becomes far more effective as a direct result.
Trust is everything
As you will have seen in all the examples we have given you, conversion is based on TRUST. It is the foundation of everything. And a key pillar for winning it, keeping it and nurturing it is language, is communication. If communication fails, trust declines and drags your sales and conversions straight into failure.
I need translation services right now!
If you want your marketing campaigns to have the effect you are after on your potential customers, do not hesitate any longer and get in touch with us. We have a team of professionals who look after every translation down to the last detail. Do not let the language barrier ruin your campaigns. Follow us on social media and keep up with all our news. You will find us on facebook, instagram and Linkedin.